Our Story

This is the part where we’re supposed to tell you we’re “redefining candy” or “revolutionizing snacking.” Which sounds cool, but honestly? We just really love Swedish candy. Like, really.

In Sweden, lösgodis (that’s what we call pick-and-mix) isn’t a side hobby. It’s a way of life. Every day, millions of Swedes scoop their favorite gummies, skulls, and sours into paper bags. It’s messy, it’s colorful, and it’s pure joy. We thought: why shouldn’t the rest of the world get in on that?

So here we are. MUMS. The first Swedish candy brand built like a lifestyle label, dropped into Asia with design that doesn’t whisper but shouts, candy that looks as good on your feed as it tastes in your mouth, and packaging you’ll low-key want to keep after it’s empty.

We’re not trying to save the world. We’re just trying to make it more fun. One scoop, one sour, one sugar rush at a time.

MUMS isn’t just candy. It’s a sugar-fueled rebellion from Sweden, where lösgodis (pick-and-mix) has been a national obsession for decades.

Now we’re bringing that spirit to Asia. Think hundreds of flavors, textures, and colors, all waiting for you to mix your own vibe. Sour, sweet, salty, fizzy — no rules, just pure dopamine.

MUMS is candy with attitude. Built for the bold, the playful, the ones who know life’s too short not to eat the sour one first.